Why Did Communism in Europe Fail?

Why Did Communism in Europe Fail? The year 1989 saw a surprising and swift transformation of Central and Eastern Europe. Where only a few years before the ouster of communism would have been unimaginable, now country after country removed its communist government and embraced some form of democracy. Never in human history has there been such a sweeping governmental change apart from the result of some military engagement (Schopflin 1990, 5). Examining the reasons behind the fall of communism presents†¦ First, the theoretical model of communism itself is flawed. It makes incorrect assumptions about human nature and supports an unsustainable economic matrix. Economic and political pressures in Central and Eastern European economies during the 1980s exposed these inadequacies. Thereafter, an overextension of Soviet resources due to military spending combined with global pressures in regards to human rights initiatives led to one country after another freeing itself from Soviet control. Communism is a political and social system based on a concept of equal distribution of resources. Ideally, goods and services are owned communally amongst all citizens of a communist state, and distributed equally so as to meet each person’s need (Stokes 1993, 5). The problem comes in the actual application of communism, as it works counter to human nature. First, the system assumes that each worker will work to his or her capacity for the good of all. In reality, workers soon realized they would be paid the same no matter how hard they worked, and without the incentive of personal gain, began producing at the lowest possible level. Famous Russian economist Boris Brutzkus noted that the idea of equal compensation for skilled and unskilled labour undermined productivity and created an economically unsolvable problem (Wilhelm 1993, 346). In addition, any risk related to innovation is transferred wholly to the state, so the worker â€Å"loses little in the event of failure and g ains nothing in the event of success,† making it impossible to motivate him or her to full productive potential (Wilhelm 1993, 349). â€Å"If profits must be handed over to the public treasury, and losses are made up with subsidies, there is no incentive to be innovative and efficient† (Fischer 1991, 12). The communist model similarly assumes that political leaders will act in the best interests of all the citizens of the state, rather than simply in their own. Fischer notes that power is an extremely corrupting force, and rarely if ever do those with significant power avoid its corrupting influence (Fischer 1991, 12). This was made particularly clear in countries such as Romania, where the communism state became in essence a totalitarian dictatorship under Ceausescu (Hall 2000, 1070). Central and Eastern European countries were by and large governed by a handful of leaders who had enormous control over their fellow citizens, and were often both personally and politically corrupt in their administrations (Fischer 1991, 12). Because of these misunderstandings of human nature, communism is not designed with the checks and balances common to a democratic government (Fischer 1991, 12). For example, democracies have both secret elections and a free press. Regular elections provide a voice to the citizens of a country in determining its leadership. This forces leaders to listen and be responsive to the citizenry, less they be removed from power. A free press both informs citizens of what is happening in the country and government and exposes corruption. (Wilhelm 1993, 352). Uncensored media similarly forces leaders to act ethically and not mistreat the citizenry. Communist regimes in Europe lacked such systems of accountability, and as such, their leaders did not always act in the best interests of the average citizen. Economically, there are also serious flaws in the communist model. Production results from the cooperation of labour, capital, and nature (Wilhelm 1993, 347). Communism based its economic model on â€Å"directed economic activity according to a unitary state plan based upon statistics, under which categories such as interest, rent and profit lost their significance† (Wilhelm 1993, 346). Markets and the forces that shape them were replaced by a planned system based on labour costs (Wilhelm 1993, 346). This led to further problems, as it oversimplified the economic factors at play in the counties’ industries, which led to incorrect production planning. According to Brutzkus, â€Å"the socialist state is not in a position, even with the help of all its scientific theory and immense statistical apparatus, to measure the needs of its citizens or to reduce needs to one level; for this reason it is unable to provide production with the guidance it needs† (Wilhelm 1993, 347). In short, Brutzkus anticipated what the literature on communist economies calls the success indicator problem. The government was not able to successfully plan for the complexity of the market. â€Å"This process is infinitely more complicated than that which takes place under capitalism, where at worst the entrepreneur will have to increase his price to cover this or that means of production† (Wilhelm 1993, 348). The results were Central and Eastern European nations with overly-specialized industry that had no market except the Soviet bloc, fewer than needed consumer products, and an uneven proportion of manufactured products to the demand of the populace (Karatnycky 2002, 57). In contrast, while price liberalization in post-communist Poland â€Å"brought an immediate end to the pervasive shortages and queues that had plagued Poland’s centrally-planned economy† (Kramer 2004, 60). A centrally-planned â€Å"command economy† is â€Å"an engine for the dissipation of social energy and resources,† that is only effective in mobilizing resources for a short period of time (Wilhelm 1993, 353). After this the communist economic model leads to rapid deterioration and becomes increasingly ineffective as time goes on (Wilhelm 1993, 353). The communist bloc was able to live off the resources it possessed prior to communization, such as surplus rural labour and certain capital resources, through the 1950s (Schopflin 1990, 4). This reinforced the idea to some that the communist economic plan was workable. However, as these resources dwindled and economic indicators declined, the standard of living in communist Europe became noticeably lower than her capitalist counterpart. Wilhelm contends that when statistics are adjusted for their propagandistic distortions, â€Å"East Germany was poorer than Mexico†¦ West Germans received a rather nasty shock when the y were able to enter East Germany and see the actual state of the East German economy for themselves (Wilhelm 1993, 352). This led to growing unrest amongst the citizens of Central and Eastern Europe, who saw themselves falling farther and farther behind the West. At this time the Soviet Union, the main customer for Central and Eastern European countries’ exports, was also facing economic difficulties. Some of this was due to the slowing of its own communist economic system and the global pressures also faced by the European communist countries (Stokes 1993, 56). In addition, a heightened arms race with the United States and its long and disastrous engagement in Afghanistan caused the USSR to commit more to its military spending than it could afford (Stokes 1993, 58). This both left less to spend in its satellite countries and fewer military troops to commit to suppressing uprisings in Europe. As the postwar status-quo depended in part on the threat of Soviet military intervention, this added to the growing instability in Central and Eastern Europe (Kramer 2005, 11). The communist European nations were historically not independently supportive of communism, but had communism imposed upon them unwillingly after World War II (Kramer 2005, 10). From the beginning, Eastern European countries were subjected to and directed in communism â€Å"firmly against the wishes of the majority† (Schopflin 1990, 4). One Baltic leader described the events of 1989 by saying â€Å"we could finally end the illegal occupation of our country and rejoin the community of free nations† (Kramer 2004, 21). Because the populations of these countries were not ideologically supportive of communism, their governmental leaders had to utilize both force and the threat of force to keep the countries functioning (Kramer 2004, 21). By the 1980s, the Soviet Union did not have the resources to do so, nor did many of the European countries in the Soviet bloc (Stokes 1993, 58). In addition, then leader of the USSR Gorbachev was less quick to turn to a military solution. â €Å"Unlike in 1956, when Khrushchev ultimately relied on military force to preserve the Communist bloc, Gorbachev†¦ actively encouraged drastic political changes in Eastern Europe that would defuse the potential for another violent uprising like the one that engulfed Hungary in October-November 1956 (Kramer 2005, 69). The resulting combination of Gorbachev’s reforms, his reluctance towards military force, and his â€Å"reorientation of Soviet foreign policy had a profound impact on the politics of Eastern Europe† (Kramer 2005, 69). Finally, there was a growing emphasis on human rights. This also caused the communist regimes to pause and consider use of military force against civilian uprisings. â€Å"The insistence on the introduction of human rights into the Helsinki process resulted in the slow but inexorable diffusion of the principle into Soviet-type politics and contributed qualitatively to weakening the legitimating force of Marxism-Leninism (Schopflin 1990, 16). This provided intellectuals in the Central and Eastern European opposition movements with â€Å"an intellectual basis from which to attack and thus erode the official systems† (Schopflin 1990, 16). It also gave workers reasons to organize collectively. When faced with a government that seems fundamentally unchangeable, people will only organize to resist if given some idea or goal of value which they can support (Benda et al. 1988, 228-29). All the major democratic oppositions in Central Europe had as leaders activists that had at one tim e or another been human rights dissidents (Isaac 1996, 303). The system was untenable, the citizens were unhappy, and those interested in political reform had a reason to begin organizing. At this point, the next ingredient necessary for communism’s demise was technology. Where in the past a particular government could cover-up or minimize an uprising in one place, preserving the threat of force and fear in its citizens, increased use of technology exposed these attempts and the sometimes blatant lies told by government officials(Kramer 2005, 82) For example, because of technological advances in broadcasting, â€Å"West German television broadcasts reached the large majority of households in the GDR, almost all East German citizens were able to watch uncensored coverage of Gorbachev’s perestroika and glasnost (Kramer 2005, 82). As Stokes concludes, the response of Central and Eastern European countries in 1989 was not a revolution of total innovation, but rather the shucking off of a failed experiment in favor of an already exis ting model, pluralist democracy (Stokes 1993, 260). The collapse of communism in Hungary began in 1986, when the country’s intellectuals began to abandon Kadar, who refused to recognize or act upon the country’s economic crisis situation (Schopflin 1990, 7). Similar processes occurred in Poland, Bulgaria and Czechoslovakia (Schopflin 1990, 7). Because they were increasingly exposed to the existence of a better system, they were empowered to push for it in their own countries. In the end, communism failed from a combination of factors, not the least of which was its own internal flaws. It may be that the twentieth century’s experiment in communist Europe was misguided from the start. â€Å"According to Marx’s materialistic conception of history, societies pass through four formative stages on their way to becoming communist: asiatic, ancient, feudal, and bourgeois capitalist† (Koranda 1990, 19). However, this was not true for any of the Eastern European countries with communist governments in the twentieth century. Russia forced communism on these countries, rather than it evolving in some natural pattern. â€Å"Disregarding Russia, many of the European countries that went through Communism had belonged, in the past, in whole or in part to the Austrian-Hungarian Empire† and had governments closer to a feudal system than any other. (Kovac 2002, 178). Marx might well argue, therefore, that these countries were not ready for commun ism when it was imposed upon them. Koranda would contend, however, that in reality Marx got the order wrong. Communism is, in his argument, the guild stage which many Western European countries passed through on the way to capitalism. Since many Eastern European countries were closer to feudal than free-market prior to World War II, from Koranda’s theoretical standpoint, formerly Communist Europe is now progressing â€Å"naturally† from communism to capitalism (Koranda 1990, 20). This would explain communism’s initial success, and the need for it to be eventually supplanted by capitalism. BIBLIOGRAPHY Benda, V, et al. 1988. Parallel Polis, or an Independent Society in Central and Eastern Europe: An Inquiry. Social Research, Spring-Summer1988, 55:1-2. Fischer, D. 1991. Why did Communism fail? Social Alternatives, Dec1991, 10:4, 12. Hall, R.A. 2000. Theories of collective action and revolution: evidence from the Romanian transition of December 1989. Europe-Asia Studies, Sep2000, 52:6, 1069-93. Isaac, J.C. 1996. The meanings of 1989. Social Research, Summer1996, 63, 291-344. Karatnycky, A. 2000. Memory Lapse. American Spectator, Feb2000, 33:1, 57-58. Koranda, Tim. 1990. The God That Failed History. Vital Speeches of the Day, 10/15/90, 57:1, 19-21. Kovà ¡Ãƒâ€žÃ‚ , L. 2002. The Failure of Communism: A Case for Evolutionary Rationalism and Evolutionary Humanism. Dialogue Universalism, 12:8/10, 177-197. Kramer, M. 2003. The Collapse of East European Communism and the Repercussions within the Soviet Union (Part 1). Journal of Cold War Studies, Fall2003, 5:4, 178-256. Kramer, M. 2004. The Collapse of East European Communism and the Repercussions within the Soviet Union (Part 2). Journal of Cold War Studies, Fall2004, 6:4, 3-64. Kramer, M. 2005. The Collapse of East European Communism and the Repercussions within the Soviet Union (Part 3). Journal of Cold War Studies, Winter2005, 7:1, 3-96. Schopflin, G. 1990. The end of communism in Eastern Europe. International Affairs, Jan1990, 66:1, 3-16. Stokes, G. 1993. The Walls Came Tumbling Down: The Collapse of Communism in Eastern Europe. Oxford: Oxford University Press. Wilhelm, J.H. 1993. The Soviet economic failure: Brutzkus revisited. Europe-Asia Studies, 45:2, 343-57.

Geology and Technology Essay

The field of geology helps us understand our surroundings on earth. The benefits of geology include how to protect our environment and supplies us with natural resources. Geology helps assist us in avoiding geologic hazards and is based on the scientific method. One of the great contributions to human understanding made by geology is the concept of the vastness of geologic time. None of these benefits could have ever been discovered or even thought of if science did not collide with technology. Science and technology are closely related to each other, and it seems like they are two major factors influencing the progress of our society. Since the industrial revolution in the 18th century science has been in progress. Some sectors that have been boosted by science and technology are energy, physical sciences, information and communication. The society has greatly gained with the invention of technology. A recently increasing challenge to the population of the world has been natural disasters. Natural disasters are consequences of the combination of a natural hazards and human populations. Natural hazards include earthquakes, tsunamis, floods, hurricanes, epidemic, and countless other natural processes that threaten population. Human vulnerability is caused by the lack of appropriate emergency management, and leads to financial, structural, and human losses. The losses from disasters depend on the capacity of the population to resist the disaster. We directed our research toward an early warning system that could recognize natural disasters as soon as scientifically possible and spread that knowledge as quickly as possible in order to minimize loss to humans. Upon researching natural disaster alert systems, we came across an intriguing and promising global system of integrated observational systems of the Earth from regions all around the world. This system of the future has numerous capabilities. In the article, â€Å"New radar technology to boost accuracy, save lives,† the National Weather Service created a new radar technology after a record high of one thousand seven hundred and six tornadoes were confirmed in 2011. The new technology was created in a desperate attempt to save those who could be at risk for a natural disaster, after five hundred and fifty lives were taken due to natural disasters in 2011. The new radar equipment sends out horizontal and vertical sweeps, allowing forecasters to have a two dimensional look at severe weather. Dave Nadler, a warning coordination meteorologist from northern Alabama, says that the new technology allows weather service officials to get tornado warnings out much more accurately and much faster. (Blanton). Another technological advance that may save many lives is the LiDar, which is an instrument that can determine how an earthquake changes a landscape down to a few inches. The LiDar gives geologists insight into how earthquake faults behave, and may lead to geologists being able to predict an earthquake (Elliot). The remarkable development in space technology and its application during the last three decades have firmly established its immense potential for the development of the human society as a whole. Robert Jedicke did a study on asteroids in orbit around the sun. Jedicke knew that the asteroids orbiting around the sun mostly pass Earth very quickly. But, he discovered that there are some asteroids that move slowly, and often are captured by Earths gravity causing them to go into orbit around Earth. Jedicke used a computer program that calculated how many asteroids would be pulled into Earths orbit. He found that once every 100,000 years there is an asteroid the size of a football field that joins the other moons in Earths orbit. Another discovery that has been made in space because of technology is the possibility of life on Mars (Palca). The Mars Reconnaissance Orbiter showed photographs of dried up flood plains and riverbeds on the planet, meaning that the water could have supported ancient life (Hadhazy). In London in 2012, the Natural History Museum received a meteorite that fell from Mars to Earth. Because of the space rock being so new, scientists have a much better chance of learning about the planet. Technology is so advanced today that we can determine what rock is most common to least common in the small portion of Mars (Chang). Since the art of making fire and creating handcrafted tools, our civilization has come a long way. Science and Technology are making advances at an amazing rate. From telephones to the Internet, calculators to computers, cars to rockets and satellites, we are submerged in a sea of discoveries and inventions made possible by Science. Fields like Medicine and communications have made inroads into our cultures and thus our lifestyles.

The Topics for Investigative Essay Cover Up

The Topics for Investigative Essay Cover Up Infidelity is something which not only impacts the victim, but in addition the doer. It is something which a person chooses to opt for in order to experience a seemingly better life. You should be studying the skeleton draft of your paper, a couple sentences and you'll have a rough draft. After you inform us about all of the paper information, we'll begin trying to find a proper writer for your paper. The procedure for writing both aforementioned varieties of papers is quite similar. The layout of most outlines, regardless of the form of paper, is extremely similar with a couple possible differences. The more you comprehend the simpler it's for you to compose a thriving research paper. When picking your research paper topic, you must make certain it is neither boring nor worn out. As soon as you have that narrowed down, you can concentrate your research and compose a remarkable paper. As stated by the National Institute of Drug Abuse, scientific research is crucial to attain the well-being of unique nations. How people will act if there will not be any rules whatsoever. Attempt to consider what age is fantastic for students to date with one another. There are lots of different free essay communities for students on the web. If you procrastinate and don't understand how to specify your subject, you should study some helpful hints below. If you select a topic that is quite broad, you will not have the capacity to cover this issue in the limited quantity of space the essay requires. If a specific topic meets each of the above criteria, it should result in a proper topic t o investigate. For this reason, you shouldn't choose a topic which will be virtually not possible to investigate effectively. The very first thing that you ought to do when you're going to research or write about a topic is to think about a subject, a subject or just a news story that you're passionate about. As stated previously should select a topic you have not already made up your mind about. If you're interested in your topic, learning about it's going to be more pleasurable and you'll write with increased passion, so select your topic thoughtfully. In the procedure for writing research articles, it's essential to adhere to a specific topic. You need to write a minumum of one research paper in a semester for a lot of the subjects. The primary purpose of an investigative essay is to demonstrate a comprehensive understanding of the subject in an unbiased method. If you're still interested in investigating medical issues but don't wish to go a neighborhood morgue, you can see any hospital and learn the way the medical staff helps car collision victims. Carrying out an investigation appears to be r eally exciting! The Advantages of Topics for Investigative Essay The presentations must be based on your investigative essays, so you need to have the ability to speak authoritatively on your subject. That method is excellent for a persuasive essay, but for an investigative essay it's most effective to pick a topic you have not chosen a side on. If you haven't written any narration essays before, you ought to read works of different students to comprehend how to develop a structure, the way to use your private narrative ideas, and what topics you'll be able to utilize. The outline for virtually any essay is a significant step in the writing process. It isn't always easy to select a fantastic topic and story for this kind of essay. It might be difficult to obtain a great essay example there, but you can at least use the suggestions to find some inspiration and finish your essay. If you're still not certain about how to compose an investigative essay, just imagine that you're an actual explorer and discoverer. There's one primary reason for that you could take any issue or issue you do not understand and investigate it! A debatable topic is one which has differing viewpoints. To guarantee that you will see a complete answer to every question, we've got a support team that is always online. If you're planning to not just describe a particular problem or maybe to convey an idea to your readers but expect to market your private theory and get the approval of a respected scientific community, it's almost always essential to draw up a correspondin g proposal where it's possible to describe specific moments and present certain ideas.

SUBWAY Marketing Plan - 5476 Words

Table of Contents 1.0 Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 1.1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 2.0 Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 2.1 Competitive Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 2.2 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4-6 2.3 P.E.S.T. Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7. 2.4 Five Forces Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 3.0 Marketing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9. 3.1 Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10. 3.2 Core Values and Philosophy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 3.3 Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 4.0 Target Markets†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11-12 4.1 Targeting†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 4.2 Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 4.3 Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 4.3.1 Ansoff†¦show more content†¦2.0 Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company, through analysis a deeper understanding of an industry , competitor and possible optioned can be examined. Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion, while countless awards and accolades have been bestowed its chain over the past 43 years . Subway has more than 28,000 units worldwide whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger king . Recent initiatives attract customers beyond Subway traditionally health conscious consumers should increase the company’s share of the fast food market. Being part of a highly competitive and dynamic market, Subway faces a strategic marketing challenge as to what specific marketing mix to use in order to sustain a diffencial advantage while maintaining sales growth and above all profitability. Subway effectively competes with burger chains and others that are in the fast casual segment of the market. Including healthier meals into his menu and giving much attention to obesity and diabetes have supported consumer’s choice for subway. However, subway has not been satisfied thus far, instead, moreShow MoreRelatedMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreSubway Marketing Plan For Subway Restaurants2935 Words   |  12 Pages Executive Summary SUBWAY was started 43 years ago in the summer of 1965 an enterprising 17 years oldyoung man, Fred Deluca . 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